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Astera Accesorios and Velas Arcania, two brands run by one entrepreneur in Montevideo: handmade accessories and candles

From ordering piece by piece to orders that arrive complete.

Home page of the Astera Accesorios catalog: “Pieces made to shine”, the View catalog button and, below, the start of the featured pieces, with bracelets worn on the wrist and necklaces

How they look today.

A catalog and dashboard like Astera's start at USD 1,490 and are selling in 21 days.

Instead of online payment, the order reaches you complete on WhatsApp.

Price and date on Tuesday, Oct 20, at no cost.

Sebastián Galli

Sebastián Galli, the founder, gets back to you in under 2 business hours.

Two brands, each with its own catalog and dashboard, online since July 17.

She adds products, photos and prices from each brand's dashboard: today there are 49 across both.

The timeline.

From day one to today.

  1. Done. Day 1

    Both brands go online.
  2. Done. Day 4

    Categories become editable from her dashboard.
  3. You are here. Day 92

    Today,

    49 products with photos, added by her: 26 at Astera and 23 at Arcania.

Dates from the project records.

The problem.

She sold on Instagram and closed every order on WhatsApp.

Since everything is handmade and made to order, she didn't need to take payments online: she needed the order to reach her complete, with every piece and the total.

The Astera “Your bag” on a phone: the Coral, Oliva and Cora necklaces, the $U 950 total and the Send on WhatsApp button
The bag, on a phoneEach piece goes in with one tap; the bag shows the total and sends the order on WhatsApp.

What we built.

  • A bag that gets sent on WhatsApp
  • A dashboard so she can add everything
  • In Spanish and in English

What changed.

Today the order reaches her written out, with every piece and the total.

She uploads products and photos whenever she wants, for both brands. And she closes the sale on WhatsApp, as always, without paying a gateway fee.

The Velas Arcania catalog with the Souvenirs filter selected: the Corazón, León, Rosa and Mini Bubble candles, each with its price
Velas Arcania, the second brandThe same base with a different color palette, and filters for the categories she creates: Candles, Wax melts, Souvenirs.

She adds it all.

Every product, with its photo, its price and its category, from each brand's dashboard.

She writes the name and the description in Spanish, and a button fills in the English with AI. She also picks which pieces to feature and which ones show in the catalog.

The Velas Arcania dashboard editing the Amour Set: name and description in Spanish and in English, price, the Wax melts category and its two photos
Each brand's dashboardName and description in both languages, price, category and photos.
What it's built with and how you take it with youTo share with your tech advisor: the tech stack, where it's hosted and how you take everything with you if you switch providers.

The catalogs are built in React with TypeScript, on top of an API in .NET, and they're hosted on Azure. They don't use a database: each catalog is a file stored in the cloud, which makes them cheap to maintain.

An AI fills in the English from the dashboard, with one button. There's no payment gateway: the sale is closed on WhatsApp.

What's yours stays in your name: the code, the domain and the accounts. If you switch providers, you take all of it with you and another developer can pick it up.

Want something like this?

It works if you sell handmade or made-to-order goods, or don't keep fixed stock: your customer builds the order in your catalog and it reaches you written out on WhatsApp, with no payment gateway.

If you message us today, your catalog is selling on .

  1. You are here.

    Today,

    You message us.
  2. 2business daysPayment: no cost

    Proposal with price and date.
  3. If it works for you: You signPayment: 50%

    You pay 50% and send us photos and prices.
  4. 21days from signingPayment: 50%

    Your catalog, selling.When you approve it, you pay the other 50%.
  5. From delivery: 60days of warranty

    until

    If anything covered by the contract breaks, we fix it at no cost.

Weekly updates: you see the progress on your phone.

Get one like this

WhatsApp opens with the message already written.

Online store, from USD 1,490 plus VAT.

It includes the catalog, the dashboard to add your products and ordering on WhatsApp. If you want to take payments online, that's already included.

Pay 100% when you sign, in a single payment by bank transfer or card, and get 5% off.

Costs more if you have more than 300 products or sell in two currencies. Not included: the domain (about USD 15 a year).

Maintenance from USD 85 a month: bug fixes, framework and dependency updates, security, and hosting where needed.

Martín Onandi
“Rapidyx delivered it on time, and it lives up to what we sell our clients.”
Martín Onandi, Agencia Impacto

Do you have more than one brand?

Velas Arcania was built on the same base as Astera, with a different color palette. Tell us how many brands you have and we'll send you a price for all of them together.

What we sign before we start.

The price we quote is the price you pay.

If we're late, we take 10% off the price for every week.

What we need from you goes on a list with dates. If we fall 2 weeks behind the signed date, you choose: we keep going with the discount, or we stop, refund what you paid (if you paid 100%, half of it) and you keep what's done.

The domain, the code and the accounts are in your name from day one.

Do people keep asking you the same questions?

Visitors' questions, answered around the clock.

Datis, our own product, and DaBOT, the assistant on its website. Similar to: AI assistant (BOT), from USD 1,990 (the assistant on your website).

DatisDaBOT answers what Datis is, how much it costs and how to get into the beta.

Tell us what your business needs.

I'm Sebastián Galli, and I'll reply personally within 2 business hours.

If you'd rather meet in person, we can grab a coffee in Montevideo or Punta del Este.

What do you need?

Here's your message

Sebastián Galli, Rapidyx+598 95 203 242

Hi Rapidyx! I read the Astera and Arcania case study. I want a catalog with ordering on WhatsApp. I saw the Basic store starts at USD 1,490 and the Advanced one starts at USD 2,490, and it can be selling in 21 days. Could you send me a price and a date?

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