Pink Lady, feminine intimate care, and its app Ciclo Pink
An app that supports its customers throughout their cycle.
This is the app.Design approved by Pink Lady, sample data.
An app with your brand and a dashboard to run it starts at USD 3,990, with the first stage up and running in 6 to 8 weeks.An app with your brand and a dashboard to run it starts at USD 3,990, with the first stage up and running in 6 to 8 weeks.
For a project like Ciclo Pink, that first stage is the app with the cycle and the daily log, plus the dashboard. Everything else is quoted before you sign.For a project like Ciclo Pink, that first stage is the app with the cycle and the daily log, plus the dashboard. Everything else is quoted before you sign.
Price and date on Tuesday, Oct 20, at no cost.
Sebastián Galli, the founder, gets back to you in under 2 business hours.
The problem.
Pink Lady wanted to be there for its customers after the purchase, too.
Pink Lady sells intimate care products, like washable pads made of organic cotton. It wanted its customers to be able to track their cycle, learn from reliable information and book a session with a professional, all in one place and under its brand.
The timeline.
From the request to the whole app on screen.
- Day 1. Done.The request comes in, and the technical foundation is set up that same day.
- Done. Day 2We present the whole app, 253 screens.
What we designed for them.
- The app, for iPhone and AndroidIt shows the day and phase of the cycle, logs symptoms and mood in seconds, and includes video courses with their materials.
- Paid bookings, in its own calendarThe user picks a day and time with Pink Lady's professional and pays right there.
- The brand's dashboardFact sheets for each phase in Spanish and English, courses, calendar and payments, without ever seeing anyone's health data.
What it's built with and how you take it with youTo share with your tech advisor: the technology, how health data is protected, and how you take everything with you if you switch providers.
The app is built with Expo (React Native), a single codebase for iPhone and Android. The dashboard (the web back office) is built in React and the API in .NET 10.
In the design, cycle and symptom data are stored encrypted: the brand manages everything from the dashboard without ever seeing that data.
The Azure infrastructure is already written as code (Terraform). The technical foundation started out with 474 automated tests.
What's yours stays in your name: the code, the domain and the accounts. If you switch providers, you take all of it with you and another developer can pick it up.
What it solves for them.
An app for Pink Lady to support each customer based on where she is in her cycle, and to sell sessions and courses from the same place.
Whatever the brand writes in the dashboard, like the fact sheets, the courses or the professional's hours, shows up in the app without going through a developer.
What each customer learns.
Each phase comes with its own fact sheet, the courses include videos and PDFs, and an AI assistant answers questions using what the user logged that day.
The assistant educates and doesn't diagnose: it says so under every answer. And in the free version, Pink Lady shows its products as sponsored content.
Before any code, Pink Lady saw the whole app: 253 screens.
The request came in on Sep 8, and the next day we presented the app, the dashboard and the emails, screen by screen.
The timeline.
From the request to the whole app on screen.
- Day 1. Done.The request comes in, and the technical foundation is set up that same day.
- Done. Day 2We present the whole app, 253 screens.
The problem.
Pink Lady wanted to be there for its customers after the purchase, too.
Pink Lady sells intimate care products, like washable pads. It wanted its customers to track their cycle, learn from reliable information and book a session with a professional, all under its brand.
What we designed for them.
- The app, for iPhone and Android
- Paid bookings, in its own calendar
- The brand's dashboard
What it solves for them.
An app for Pink Lady to support each customer based on where she is in her cycle, and to sell sessions and courses from the same place.
Whatever the brand writes in the dashboard, like the fact sheets, the courses or the professional's hours, shows up in the app without going through a developer. And an AI assistant answers questions using what the user logged that day: it educates, it doesn't diagnose.
What it's built with and how you take it with youTo share with your tech advisor: the technology, how health data is protected, and how you take everything with you if you switch providers.
The app is built with Expo (React Native), a single codebase for iPhone and Android. The dashboard (the web back office) is built in React and the API in .NET 10.
In the design, cycle and symptom data are stored encrypted: the brand manages everything from the dashboard without ever seeing that data.
The Azure infrastructure is already written as code (Terraform). The technical foundation started out with 474 automated tests.
What's yours stays in your name: the code, the domain and the accounts. If you switch providers, you take all of it with you and another developer can pick it up.
Want something like this?
It works just as well for a brand, a clinic or a gym: your customer books, pays and learns in an app with your name, and you run everything from a dashboard.It works just as well for a brand, a clinic or a gym: your customer books, pays and learns in an app with your name, and you run everything from a dashboard.
If you message us today, the first stage is up and running between and .
- You are here.
Today,
You message us. - 2business daysPayment: no costProposal with price and date.
- If it works for you: You signPayment: 50%You pay 50% and we start designing it with you.
- 6 to 8weeksPayment: 50%
to
The first stage, running.When you approve it, you pay the other 50%.The exact day goes in the proposal, once we decide together what comes first. - From delivery: 60days of warranty
ends between and
If anything covered by the contract breaks, we fix it at no cost.
Weekly updates: you see the progress on your phone.
Get one like thisWhatsApp opens with the message already written.
Custom system, from USD 3,990 plus VAT.
It includes the first stage of your system, designed with you and documented for your team. For a project like Ciclo Pink, it covers the app with the cycle and the daily log, plus the dashboard.It includes the first stage of your system, designed with you and documented for your team. For a project like Ciclo Pink, it covers the app with the cycle and the daily log, plus the dashboard.
Just like with Pink Lady: before any code, you see every screen.
Pay 100% when you sign, in a single payment by bank transfer or card, and get 5% off.
Costs more if that first stage has to connect with more than 3 programs you already use. Not included: Apple and Google publishing fees and payment processing fees.Costs more if it has to connect with more than 3 programs you already use. Not included: Apple and Google fees.
Maintenance from USD 100 a month: bug fixes, framework and dependency updates, security, and hosting where needed.
“They understood the business from the first call.”
Want everything Ciclo Pink has?
It starts with the Custom system plan: from USD 3,990, the first stage in 6 to 8 weeks. We'll quote the extras (the paid bookings, the courses, the AI assistant, the Premium subscription and the sponsored content) in writing before you sign.It starts with the Custom system plan: from USD 3,990, the first stage in 6 to 8 weeks. We'll quote the extras (the paid bookings, the courses, the AI assistant, the Premium subscription and the sponsored content) in writing before you sign.
Another app with a dashboard we built, already on the App Store: UGC Point, for brands and content creators.
What we sign before we start.
The price we quote is the price you pay.
If we're late, we take 10% off the price for every week.
What we need from you goes on a list with dates. If we fall 2 weeks behind the signed date, you choose: we keep going with the discount, or we stop, refund what you paid (if you paid 100%, half of it) and you keep what's done.
The domain, the code and the accounts are in your name from day one.
Would a website that brings in customers be enough?
The website an agency uses to sell its own work.
Agencia Impacto, marketing, video production and paid media. Similar to: Website, from USD 390 (the home page).
Would a website that brings in customers be enough?
The website an agency uses to sell its own work.
Agencia Impacto, marketing, video production and paid media. Similar to: Website, from USD 390 (the home page).
Tell us what your business needs.
I'll reply personally within 2 business hours.
Sebastián Galli, founder of Rapidyx.
If you'd rather meet in person, we can grab a coffee in Montevideo or Punta del Este.
I'm Sebastián Galli, and I'll reply personally within 2 business hours.
If you'd rather meet in person, we can grab a coffee in Montevideo or Punta del Este.
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